market experiment

market experiment
эк. рыночный эксперимент (проведение какой-л. акции, напр., снижение цен, с целью выявить реакцию потребителей и сформулировать соответствующую стратегию поведения)

The firm did a market experiment to test the efficacy of different types of price cuts. — Фирма провела рыночный эксперимент с целью определить эффективность различных ценовых скидок.

See:

Англо-русский экономический словарь.

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